Migration × Prime Air
An Amazon Ads cross-promotion linking Illumination's Migration with Amazon Prime Air — where the film's fly-north story met real delivery drones.
When the drones delivered
For the December 2023 release of Illumination's Migration, Amazon Ads tied the film's 'expand your horizons' theme to Prime Air. A fourth-grade teacher and her class were flown to Amazon's Prime Air facility in College Station, Texas, where drones — wrapped, first-to-market, in Migration livery — delivered a classroom of supplies and an all-expenses trip to Jamaica, mirroring the ducks' own journey in the film.
‹ All case studiesWe immediately got excited about the symbolic connection between drone technology and the theme of the movie — which is all about the importance of expanding your horizons.
Ruoxi Gao · Amazon Ads Brand Innovation Lab