The Spark
A branded documentary series for Amazon Ads — three founders, three products, three continents, and one series about what it takes to build something you believe in.
Three founders, one series
The Spark is a branded documentary series for Amazon Ads about the moment a business begins — the conviction that makes a founder start. Three films, each a feature in miniature: a founder, a product, and the reason it had to exist.
EQUO — Vietnam
A sustainable consumer-goods brand selling on Amazon, shot on location in Vietnam with the visual language of a travel documentary — lush, textured, alive.
IYA Foods — Chicago
IYA Foods makes Nigerian pantry staples accessible to the American kitchen — the story of founder Adaeze Asala, her heritage, her product, and the kitchen where it all began.
NYSSA — Women's Health
NYSSA makes postpartum recovery products for women — intimate, necessary, and long overdue. The kind of work we take on when a brand is trying to change how people talk about something important.